Represent UK: A Complete Guide to the British Streetwear Brand

A Complete Guide to the British Streetwear Brand

Represent UK is a British clothing brand that started in Greater Manchester and has developed from a small graphic T-shirt project into an international fashion business.

For someone searching for Represent in the UK, understanding the brand involves more than knowing its name. Its clothing now covers streetwear, everyday basics, performance wear, footwear and accessories. Different collections also use different fabrics, fits and design approaches.

A Represent Hoodie, for example, may use the brand’s signature oversized proportions, while clothing from the 247 range is designed around training and movement. A Represent Tracksuit can also vary depending on whether the pieces come from Owners Club, the wider streetwear range or a performance-focused collection.

This guide explains Represent from an informational point of view. It covers the brand’s history, clothing style, main collections, hoodies, tracksuits, materials, sizing and care.

It also explains what UK shoppers should check when comparing individual pieces.

Key Takeaways

• Represent is a British clothing brand founded in 2011 by brothers George and Mike Heaton in Greater Manchester.
• The project began with graphic designs and screen-printed clothing before developing into original garments and wider collections.
• Represent now produces hoodies, T-shirts, sweatpants, trousers, denim, shorts, outerwear, footwear and accessories.
• Owners Club is one of the brand’s signature streetwear ranges.
• 247 is Represent’s performance line and is designed for training, running and everyday movement.
• Many mainline Represent garments use intentionally oversized proportions, but fit varies by collection.
• Represent Hoodies often use heavyweight cotton, although fabric weight and construction vary between individual products.
• A Represent Tracksuit should be sized by checking the top and trousers separately rather than assuming both pieces fit identically.
• Product-specific measurements and care instructions are more reliable than general assumptions about the brand.

1. What Is Represent UK?

Represent is a British fashion and streetwear brand founded in 2011 by brothers George and Mike Heaton.

The brand traces its origins to Greater Manchester. According to Represent’s own history, it began when George Heaton was working on a college project and realised that his artwork could be applied to clothing.

Early products were based on graphics printed onto sourced garments. Represent states that its first product release came in 2012 with a small run of box-logo T-shirts.

The business gradually moved beyond printed blanks. By 2013, Represent says it had started creating garments internally rather than relying only on externally sourced clothing.

That transition is important for understanding the modern brand.

Represent today is not simply a graphic streetwear label. Its range includes categories such as:

• Hoodies
• T-shirts
• Sweatshirts
• Sweatpants
• Trousers
• Denim
• Shorts
• Shirts
• Knitwear
• Outerwear
• Swimwear
• Footwear
• Accessories

The company also operates its separate 247 performance range.

Is Represent a UK brand?

Yes.

Represent was founded in Greater Manchester and continues to make its British and northern identity part of the brand.

British GQ has also described the company’s connection with Manchester and northern England as an important part of its identity. George Heaton told the publication that keeping the company’s headquarters in the north helps maintain those roots.

Represent currently lists physical stores in locations including Manchester and London, as well as international locations.

Who founded Represent UK?

Represent was founded by brothers George Heaton and Mike Heaton.

The official company history dates the beginning of Represent to 2011. George originally used clothing as a way to sell his artwork, with the early business focused on graphic pieces.

The company then expanded its approach to garment design, manufacturing, collections and footwear.

This development took place over years rather than through one sudden change.

That history helps explain why graphics remain visible in parts of the current range while other collections use much simpler branding.

2. How Represent UK Developed From a Manchester Project

Represent’s development can be divided into several stages.

The earliest stage was centred on graphics.

According to the brand’s official history, George Heaton began by sourcing blank clothing locally and screen printing his designs. Represent says the name developed from an early idea around the word “Representing”, which was shortened to Represent.

The first commercial product release followed in 2012.

Moving from printed clothing to original garments

A significant change came during the following years.

Represent states that its FW13 Ghost collection marked a move away from screen-printed, externally sourced garments towards pieces created internally.

That allowed the company to focus more closely on silhouette, construction and fabric rather than treating the garment mainly as a base for a graphic.

Represent continued to develop footwear, clothing collections and its international presence during the following years.

The company also experimented with runway shows and pop-up retail before putting greater emphasis on direct-to-consumer sales.

The importance of direct-to-consumer retail

Represent’s official history says it shifted its strategy towards direct online sales and moved away from relying heavily on the traditional two-collection fashion calendar.

The brand began releasing products on its own schedule.

This approach made regular product drops a larger part of the business.

It also allowed established designs, graphics and garment shapes to return in different colours or updated forms rather than requiring every item to belong to a conventional seasonal collection.

Represent today

Represent now operates across several distinct clothing areas rather than relying on one type of streetwear product.

Its current UK catalogue includes its main fashion offering as well as Owners Club, Initial and 247.

This means the word Represent can refer to products with very different purposes.

A heavyweight cotton hoodie and a technical running top can both carry Represent branding, but they should not be judged by the same criteria.

The first is primarily a streetwear garment.

The second is designed around physical activity.

Understanding these differences makes the current Represent range much easier to navigate.

3. What Defines the Represent UK Clothing Style?

There is no single design that represents every product the company makes.

However, several features appear repeatedly across its streetwear collections.

These include relaxed proportions, substantial fabrics, dropped shoulders, graphic branding, washed finishes and coordinated pieces.

Oversized and relaxed proportions

Fit is one of the most noticeable characteristics of many Represent garments.

The company’s current guidance states that many mainline pieces follow an oversized block.

An oversized garment is intentionally designed with more space than a conventional regular-fit garment. This may include:

• More room through the chest
• Wider shoulders
• Dropped shoulder seams
• Longer or wider sleeves
• A wider body
• Extra room for layering

This should not automatically be interpreted as poor sizing.

If a garment is designed to be oversized, the extra volume is part of its intended silhouette.

Represent’s classic Owners Club Hoodie is a good example. The company describes it as generous through the body and shoulders, with dropped sleeves and a longer body.

A buyer who normally wears a medium therefore should not automatically assume that a medium Represent Hoodie will fit like a medium regular-fit high-street hoodie.

Heavyweight fabrics

Fabric weight is another common feature of Represent’s streetwear.

Some current Owners Club hoodies use heavyweight cotton constructions. The classic Owners Club Hoodie, for example, is listed by Represent at 480gsm and made from 100% cotton.

GSM means grams per square metre.

It is a measure of fabric weight rather than a complete measure of quality.

A higher GSM generally indicates a heavier fabric, but it does not tell you everything about a garment.

Other factors matter, including:

• Fibre composition
• Knit construction
• Fabric density
• Brushing
• Dyeing
• Washing and finishing
• Stitching
• Pattern and cut

This distinction is useful because shoppers sometimes treat GSM as a quality score.

It is not.

A 480gsm cotton hoodie is heavier than a much lighter cotton jersey garment, but weight alone cannot determine which garment is better made or more suitable for a particular person.

Graphics and branding

Represent uses several levels of branding.

Some garments have large graphics across the chest or back. Others use smaller logos, embroidery, metal details or more restrained branding.

Owners Club has become particularly recognisable within the wider Represent range.

At the same time, Initial offers simpler branded staples, while 247 uses branding within a performance-focused collection.

This variation means buyers who like the general Represent silhouette do not necessarily have to choose heavily graphic clothing.

4. Understanding the Main Represent Collections

One of the most useful things to understand before comparing Represent clothing is the difference between its collections.

A product’s collection can affect its fit, material, intended use and overall appearance.

The current range can broadly be understood through Represent Mainline, Owners Club, Initial and 247.

Collection	Main Purpose	Typical Fit Direction	Best Understood As
Represent Mainline	Fashion and seasonal clothing	Often oversized or relaxed	Core Represent fashion
Owners Club	Signature casual/streetwear pieces	Relaxed and oversized	Recognisable Represent everyday range
Initial	Simpler branded staples	More regular	Everyday basics
247	Training and active use	Varies by activity	Performance clothing

Exact construction varies between individual products, so this table should be treated as a general guide rather than a universal sizing rule.

Represent Mainline

Mainline is where much of Represent’s broader fashion identity sits.

It can include seasonal clothing, graphics, outerwear, denim and more substantial garment constructions.

Fit should always be checked on the individual product.

Represent states that many of its mainline pieces follow an oversized block, which means choosing your usual size can produce a deliberately relaxed silhouette.

Owners Club

Owners Club is one of Represent’s signature ranges.

The current collection includes products such as hoodies, zip-through hoodies, T-shirts and sweatpants.

Represent explains that the Owners Club name takes inspiration from traditional car owners’ clubs and the idea of enthusiasts sharing a common interest.

The collection has become closely associated with heavyweight casual clothing and visible Owners Club branding.

Current Owners Club pieces can include:

• Pullover hoodies
• Zip hoodies
• Sweatpants
• T-shirts
• Tops
• Shorts
• Accessories

Not every Owners Club product uses exactly the same fabric or fit.

That point matters.

Even within a familiar collection, product specifications can change between designs and releases.

Initial

Initial sits closer to the basics side of the Represent range.

Represent currently describes Initial as its branded staples line. The company also distinguishes its fit from the oversized approach used across much of mainline, describing Initial as having a more regular cut.

For someone who likes Represent but does not want a strongly oversized or graphic-heavy piece, this distinction is worth understanding.

247

247 is Represent’s performance range.

According to the brand, the line began in 2020 with the 247 Pant and expanded into a wider collection covering training tops, shorts, hoodies, pants, outerwear, footwear and accessories.

Its purpose is different from a traditional heavyweight streetwear collection.

247 uses technical materials across parts of the range, including blends containing polyester, nylon and elastane. Depending on the product, these materials can provide characteristics such as stretch, faster drying and moisture management.

Fit also depends on activity.

Represent states that running products and compression tights can sit close to the body, while some Team 247 tops and graphic pieces use a wider shape.

For this reason, a buyer should not apply standard Represent Hoodie sizing advice automatically to a 247 training garment.

5. Represent Hoodie: Fit, Fabric and Construction Explained

The Represent Hoodie is one of the products most closely associated with the brand’s modern streetwear identity.

But “Represent Hoodie” describes a category, not one universal garment.

Different collections, seasons and individual designs can use different weights, finishes and fits.

The classic Owners Club Hoodie provides a useful example of the brand’s established hoodie construction.

Represent currently lists the classic Owners Club Hoodie as being made from 100% cotton with a 480gsm heavyweight loopback construction. The product is also described as pre-shrunk and made in Portugal.

Its design includes a kangaroo pocket, ribbed cuffs and hem, Owners Club branding and hardware at the hood.

How does a Represent UK Hoodie fit?

For the classic Owners Club design, the answer is oversized.

Represent describes its signature fit as generous through the body and shoulders, with dropped sleeves and additional body length.

The brand recommends staying with your normal size if you want the intended oversized appearance.

If you prefer a more conventional fit, Represent recommends sizing down.

A simple way to understand the difference is:

Usual size: intended oversized Represent silhouette.

One size down: closer and less voluminous appearance.

That advice should not be applied blindly to every hoodie carrying the Represent name.

Newer silhouettes and different collections can have different measurements.

Always read the specific product’s fit description before deciding.

Why does fabric weight matter for a hoodie?

Fabric weight changes how a hoodie hangs on the body.

A heavier cotton fabric can create more structure. It may hold its shape differently from thin jersey and can feel more substantial when worn.

This can work particularly well with an oversized silhouette because the fabric helps define the garment’s shape.

However, heavyweight does not automatically mean suitable for every situation.

A heavy cotton hoodie may feel comfortable during cooler UK conditions but can be too warm during hot weather or intensive exercise.

For training, a technical 247 garment may make more sense than a heavyweight cotton Owners Club hoodie.

Loopback and brushed cotton are not the same

Another detail worth checking is the inside of the fabric.

Loopback cotton has visible loops on the inner surface. Brushed fabrics are treated to create a softer, fleece-like inner face.

Represent uses different constructions across its products.

This can change warmth and feel even when two garments look similar from the outside.

It is therefore better to read the actual product specification than to assume every Represent Hoodie feels the same.

6. Represent UK Tracksuit: What to Know Before Choosing One

A Represent Tracksuit usually refers to a coordinated top and trouser combination from the brand. Depending on the collection, this can mean a hoodie or sweatshirt paired with matching sweatpants, or a more complete set built around a specific design.

Represent tracksuits are closely linked with the brand’s relaxed streetwear approach. The fit is often generous, while heavyweight cotton is common in its casual collections.

However, there is no single Represent Tracksuit specification. Fabric, fit, branding and construction can differ between collections and individual releases.

What usually makes up a Represent tracksuit?

A typical casual tracksuit can include:

• A hoodie or sweatshirt
• Matching sweatpants
• A coordinated colour
• Matching branding
• Ribbed cuffs and hems
• Elasticated trouser waist
• Drawcord adjustment
• Side pockets

Some designs are sold as separate pieces rather than one packaged set.

This is useful when buying in the UK because you may want different sizes for the top and trousers.

For example, someone who prefers an oversized hoodie may choose their normal hoodie size but take a smaller size in the sweatpants.

Represent tracksuit fit

Fit depends heavily on the specific product.

Owners Club pieces generally have a relaxed streetwear shape. Mainline products can also use oversized proportions.

The trousers may have a relaxed or tapered shape depending on the design.

Before purchasing, check:

1. The product’s stated fit.
2. The model’s height and worn size.
3. The garment measurements.
4. Whether the waist is elasticated.
5. The leg shape.
6. The intended silhouette.

These details are more useful than simply choosing the same size for every Represent item.

Is a Represent Tracksuit suitable for everyday wear?

For casual use, a cotton Represent tracksuit can work as a simple two-piece outfit.

The appeal is mainly practical. A matching top and bottom removes the need to coordinate separate colours or patterns.

It can be worn with:

• Trainers
• A simple T-shirt
• A lightweight jacket
• A cap
• A crossbody bag

The styling should still depend on the occasion.

A heavyweight cotton tracksuit is better understood as casual clothing rather than technical sportswear.

If the purpose is running, gym training or high-intensity exercise, the 247 collection is more relevant because it is specifically designed around performance and movement.

Represent Tracksuit versus 247 performance clothing

The difference is important.

A casual cotton tracksuit is primarily concerned with comfort, shape and everyday wear.

A 247 tracksuit-style combination is more likely to focus on movement, stretch, breathability and technical construction.

The two can look similar at first glance, but their intended purposes are different.

Feature	Casual Represent Tracksuit	Represent 247
Main use	Everyday wear	Training and active use
Common materials	Cotton-based fabrics	Technical fabric blends
Fit	Relaxed or oversized	Depends on activity
Main priority	Comfort and silhouette	Movement and performance
Best setting	Casual outfits	Gym, running and active lifestyles

The product specification should always take priority because materials and construction vary between individual garments.

7. Represent Sizing: How UK Shoppers Can Choose the Right Fit

Sizing is one of the most important considerations when buying Represent clothing.

The main reason is that the brand does not use one universal fit across every collection.

A medium in one Represent product may not feel identical to a medium in another.

Why Represent can feel larger than expected

Many mainline Represent pieces use an oversized block.

This can affect the:

• Shoulder width
• Chest width
• Sleeve length
• Body length
• Overall volume

A buyer accustomed to regular-fit clothing may therefore find their normal Represent size intentionally loose.

That does not necessarily mean the garment is too large.

The correct question is whether the garment matches the intended fit described on its product page.

How to choose a Represent Hoodie size

For an oversized hoodie, start with your normal size.

Then compare the product measurements with a hoodie you already own.

This is more reliable than comparing “small”, “medium” or “large” between brands.

A simple method is:

Step 1: Take a hoodie that fits you well.

Step 2: Lay it flat.

Step 3: Measure the chest, shoulder, sleeve and body length where possible.

Step 4: Compare those measurements with the Represent product’s size chart.

Step 5: Decide whether you want the intended oversized shape or a closer fit.

If the Represent product is described as oversized and you want less volume, sizing down may be appropriate.

Hoodie fit versus T-shirt fit

Do not assume that your hoodie and T-shirt should always be the same size.

A hoodie contains more fabric and has different construction. It also needs room for the hood, sleeves and layering.

A T-shirt may have a different shoulder shape and body length.

Represent’s individual product pages provide the best starting point.

How should Represent sweatpants fit?

The answer depends on the particular trouser design.

Important measurements include:

• Waist
• Rise
• Thigh
• Inseam
• Leg opening

The waist can also behave differently depending on the elastic and drawcord construction.

If you want a relaxed streetwear look, a wider leg and longer break may be intentional.

If you prefer a cleaner appearance, a more tapered shape may be better.

Do not choose based only on waist size.

Two trousers with the same labelled waist can have noticeably different fits because the rise, thigh and leg opening are different.

Model measurements are useful

Represent often provides model information on individual product pages.

This can help establish how the garment looks on a person of a similar height.

However, model information should be treated as a reference rather than a guarantee.

Body proportions differ.

A person with the same height may have different shoulder width, chest measurement, leg length or preferred fit.

For this reason, garment measurements remain the most useful reference.

8. Represent Materials: Cotton, GSM and Technical Fabrics

Material is another important part of understanding Represent.

The brand uses different materials depending on the product and its purpose.

Casual streetwear commonly uses cotton-based fabrics, while the 247 range includes technical materials designed for active use.

What does GSM mean?

GSM stands for grams per square metre.

It describes the weight of a fabric.

For example, a 480gsm hoodie fabric is heavier than a 300gsm fabric.

GSM can help you compare the weight of two garments, but it should not be treated as a complete quality measurement.

A heavier fabric is not automatically more durable.

Durability depends on several factors, including:

• Fibre quality
• Yarn construction
• Knitting method
• Stitch density
• Seam construction
• Finishing
• Washing
• How the garment is worn

GSM is therefore useful information, but it should be considered alongside the rest of the product specification.

Why heavyweight cotton is common in streetwear

Heavy cotton can give a garment a structured appearance.

This can be useful for oversized hoodies and sweatshirts because the fabric has enough body to support the shape.

Heavyweight garments can also feel warmer.

For UK weather, this can make a heavyweight hoodie useful during colder months.

But weight also affects comfort.

A heavy hoodie can be less practical for:

• Warm summer days
• Long periods of walking
• Exercise
• Indoor environments with heating

The best fabric therefore depends on how the garment will be used.

What fabrics does 247 use?

247 is different from Represent’s traditional cotton-heavy streetwear collections.

The range includes technical fabric blends designed for active use.

Depending on the product, these can include materials such as polyester, nylon and elastane.

Technical fabrics are often selected for properties such as:

• Stretch
• Lower weight
• Moisture management
• Faster drying
• Freedom of movement

Again, these characteristics vary by garment.

A buyer should check the fibre composition and product description for the exact item.

Natural and synthetic fabrics serve different purposes

There is no universal winner between cotton and synthetic fabric.

Cotton is often valued for its hand feel and everyday comfort.

Synthetic fibres can be useful when weight, stretch, drying speed and performance matter.

This is one reason Represent separates much of its 247 offering from its conventional streetwear collections.

The clothing is designed for different situations.

9. How to Care for Represent UK Hoodies and Tracksuits

Correct care can affect how long a garment remains wearable.

This is especially relevant for heavyweight cotton clothing because repeated washing can gradually change its appearance and feel.

The exact care instructions should always come from the label attached to the individual garment.

Do not assume every Represent product has identical washing instructions.

Follow the garment label first

The care label takes priority because it applies to that specific fabric and construction.

Depending on the product, instructions can cover:

• Washing temperature
• Machine or hand washing
• Bleaching
• Tumble drying
• Ironing
• Dry cleaning

If the product page provides additional care information, use it together with the physical label.

Washing heavyweight cotton

For cotton hoodies and sweatpants, unnecessary heat can contribute to shrinkage or changes in shape.

A practical approach is to:

• Wash according to the stated temperature.
• Avoid using more heat than required.
• Turn graphic garments inside out when appropriate.
• Avoid overloading the washing machine.
• Use the recommended detergent.
• Follow the care label for drying.

Do not assume that every pre-shrunk garment is completely immune to future changes.

Pre-shrinking reduces expected shrinkage, but washing and drying conditions still matter.

Protecting printed and embroidered details

Graphics and embroidery can change appearance over time.

Turning a printed garment inside out before washing can reduce direct friction against other clothes and the washing-machine drum.

However, the garment’s care instructions should still be followed.

Avoid aggressive treatment unless specifically permitted.

Drying

Drying method can affect cotton garments.

High heat can contribute to shrinkage and changes in shape.

When the care label permits air drying, laying or hanging the garment appropriately can help maintain its shape.

Do not stretch a wet heavyweight hoodie excessively.

The extra weight of wet cotton can put stress on the fabric and seams.

Storage

Fold heavyweight hoodies and sweatshirts when practical.

This avoids putting unnecessary weight on a hanger.

Trousers can be folded or hung depending on their construction.

Keep garments in a dry environment away from excessive moisture.

Simple storage practices can help reduce unnecessary wear between uses.

10. How to Choose the Right Represent Collection for Your Needs

The easiest way to choose Represent clothing is to start with the purpose rather than the product name.

Ask what you actually need the garment to do.

For everyday streetwear

Look at the mainline and Owners Club ranges.

These are more relevant if your priority is:

• Oversized proportions
• Heavyweight casual clothing
• Graphic details
• Coordinated sweat sets
• Everyday streetwear

Owners Club is particularly relevant if you want the recognisable styling associated with that collection.

For simple everyday basics

Initial may be more appropriate.

The collection focuses on branded staples and generally uses a more regular approach to fit than the oversized mainline block.

This can make it useful for people who like Represent’s branding but prefer less volume.

For exercise and training

Look at 247.

The collection is designed around movement and active use.

Consider it when you need:

• Training clothing
• Running clothing
• Technical tops
• Performance trousers
• Lightweight active layers

A 247 garment should not be judged by the same standards as a heavyweight Owners Club hoodie.

For a Represent UK Hoodie

First decide what type of hoodie you want.

Do you want:

• A heavyweight hoodie?
• An oversized silhouette?
• A graphic hoodie?
• A simple logo hoodie?
• A zip-through design?
• A performance hoodie?

Then check the collection.

This approach is much more useful than searching only for “best Represent Hoodie”.

For a Represent Tracksuit

Look at the purpose first.

For casual use, a cotton-based matching set may be the obvious choice.

For exercise, consider 247.

Then check whether the top and bottom are sold together or separately.

Also check the individual size charts.

A matching colour does not mean the top and trousers have identical proportions.

What should UK buyers check before ordering?

Before placing an order, review:

1. Fit

Check whether the product is oversized, relaxed, regular or fitted.

2. Measurements

Compare the product measurements with a garment you already own.

3. Fabric

Check fibre composition and fabric weight where provided.

4. Purpose

Decide whether the garment is intended for casual wear or performance.

5. Care

Read the washing and drying instructions.

6. Product details

Check the exact product page rather than relying on descriptions of another Represent item.

7. Returns

Review the current UK returns policy before ordering, particularly if you are unsure about sizing.

Product policies can change, so the current official terms should always be treated as the authoritative source.

Conclusion: Understanding Represent Beyond the Logo

Represent has developed from a Manchester-based graphic clothing project into a broader British fashion brand with several distinct product categories and collections.

That development explains why the word Represent now covers a wide range of clothing.

Owners Club is strongly associated with relaxed streetwear and heavyweight casual pieces. Initial provides a simpler staples direction. Mainline covers the broader fashion range, while 247 focuses on performance and active use.

The same distinction applies when choosing a hoodie or tracksuit.

A Represent Hoodie is not defined by one universal fabric or fit. Many are oversized, and some use heavyweight cotton, but the specifications vary by product.

A Represent Tracksuit should also be assessed according to its intended use. A cotton streetwear set and a technical 247 outfit serve different purposes even when both are worn as coordinated two-piece looks.

For UK shoppers, the most reliable approach is straightforward: check the individual product description, read the measurements, understand the intended fit, inspect the material composition and follow the garment’s care instructions.

That gives you a much clearer understanding of Represent than relying on the brand name alone.

FAQs About Represent

1. Is Represent UK a British brand?

Yes. Represent is a British clothing brand founded in Greater Manchester by brothers George and Mike Heaton in 2011. The company’s history began with graphic clothing before expanding into original garment design and broader fashion collections.

2. How does a Represent UK Hoodie fit?

Fit depends on the specific hoodie, but many mainline Represent hoodies use an oversized block. The classic Owners Club Hoodie is designed with generous proportions through the body and shoulders. Check the individual product measurements before choosing your size.

3. Is a Represent UK Tracksuit good for everyday wear?

A cotton-based Represent tracksuit is designed primarily for casual use and can work as an everyday outfit. For running, gym training or other demanding activity, the 247 performance range is more appropriate because it is designed around active use.

4. Why are Represent UK hoodies heavyweight?

Some Represent hoodies use heavyweight cotton constructions to create a substantial feel and structured silhouette. The exact fabric weight differs between products, so the GSM listed on the individual product page is the best reference.

5. What is Represent UK 247?

Represent 247 is the brand’s performance-focused collection. It was introduced in 2020 and includes clothing designed for activities such as training and running. Its products can use technical fabric blends and different fits depending on their intended activity.

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